Special group // 2023 - present

Around 50% of the people that tune into the Super Bowl just to watch the Half Time Show. Usher crushed it and prior to our shoot he let us know that he was going to roller skate for a part of it.  This made a perfect set up for comedy, when for post game media, we made a spot of Usher forgetting how to skate, because he forgot that one thing for Uber Eats.

Almost every vignette we shot for the Super Bowl spot, we did the coverage to make its own single spot, for all media an social platforms. 'Pants' had us rolling from casting to the finish. The Canadian lawyers didn't like we showed his tights whiteys, so we did make a longer shirt for our friends up north.

Jennifer Aniston has started a new beauty company called Lolavie. After we shot her part of the Super Bowl spot, we brought in her stylist, who created the famous "Rachel" haircut and made a spot continuing the idea that Jen forgot that there was a show called "Friends" so she could remember that Uber Eats has almost anything, even Lolavie.

When all you have to forget is one thing to remember that Uber Eats has Almost Anything, sitting in a chair doesn't seem like it would be one of the things someone would ever forget.  This improv actor brought pure comedy to this spot showing what would happen if we did. 

Greg shows up with gifts for the broadcast team, everyone is thrilled except for Kev. The whole team chimes in to help sell it to him but no dice. Unfortunately, Baby Kay Kay, the jacket has already been made.

The Fox team thinks that Kev needs a new catchphrase to help his popularity. He reluctantly asks to hear what they have come up with... ummm not good, funny, yes but not good. "sack-a-roni and cheese!?" 

Who knew that Dame Helen Mirren was a football fan and also a Cheese Balls fan. Apparently nothing makes the Dame more mad than running a Jet Sweep on 3rd and long. Don't piss off the Dame !

Idrs Elba doesn't have all the answers, thoug opening a beer on the corner of the table is something he knows how to do, mainly to keep the party rolling. Next time, check if its a twist off before you take a chunk of the the kitchen counter !

ESPN's College Football Programming is the most important event on their schedule. The ask was to make a spot to get their rabid fan base psyched about the coming season, no matter their allegiance.  "Who's In?" was the campaign with 4 spots with as many teams represented as possible, firing up the fans about the new season to come.

Frito Lay called and were going to roll the dice that the 2020 NFL season wasn't going to get cancelled because of Covid.  They assembled NFL's top tier players and got Marshawn Lynch to lead us through the story rewritten of course, to kick off the season.

Katie is the first woman to ever coach in a Super Bowl as the Offensive Assistant Coach for the SF 49ers. Her story needed to be shared and Microsoft wanted to do it on the biggest stage there is, during the historic game when she coached. 

William H. Macy tells us a story about how Woody Creek Distillers came to be in this Branded Content music video that launched a 8 spot campaign, that touted just like Macy does "To Live like a Bad-Ass". We got paid in Bourbon... Not bad.

We shot 12 mini documentaries of the first responders that had save NFL players and cut an emotional :60 spot that the client loved so much they put it on the Super Bowl. The spot finished #9 on the USA Today poll and #1 most digitally shared spot measured by ACE Metrix.

Coach Lynn was hit by a car and survived because of the quick actions of the First Responders that came to his aid. Until this moment, that we captured on film, he had never met them. This spot ran on the Super Bowl as the final emotional piece to engage the audience and landed at #4 on 

the USA Today Admeter.

Our Pandora clients started PodCast with Questlove as the host and engaged Steelhead to make a series of animated Instagram ads to promote the shows using the audio from the episode. 

The ad and music press went crazy when we launched a fake Pharma advertising campaign and website that was a misdirect filled with easter eggs for the release of Eminem's new album.  From the first social post from his manager, die hard fans tried to put the pieces together on reddit, it went bonkers from there. Steelhead's first Cannes Lions came from this work.

The Global Launch of the VW AllTrak, 100% handled by Steelhead. We were asked to go to the southern hemisphere to find winter conditions and put the AllTrak through it's paces on film for the campaign and auto show reveal.

One of a dozen short documentary stories we shot about the families that have been running the dairy farms of California. In most cases for generations, which show their on going dedication to their way of life.

How do you get the Taco Bell audience prepped for a Super Bowl spot that is about to show a bunch of geriatrics 'out on the town' for a night of debauchery? You put their leader on a modified Jazzy that can go 50mph and let him loose on a football field as the SB teaser.

Taco Bell reached out to Deutsch after the success of VW Mini Darth SB spot and literally said "Give us some of that. The results were this fantastic comedy spot that shows that fun while young is only in your mind. Many hours spent negotiating with the band as their song had just been on it's #1 Chart run as we wanted to "re-do it in Spanish"... mission accomplished.  

Does anybody really know the actual lyrics to Elton John's "Rocket Man"? Apparently not, but one couple gets more clarity in this spot about VW's sound system in the new Jetta.

Cubs fans waited over 100 years for their beloved Cubbies to win the World Series. When Playstation made MLB the Show with graphics so good that it felt like you were watching an actual game, not playing a video game, it answered the "so what would happen if they actually won? question... So, we took over Chicago and showed them how it would feel, 3 years before it really happened.

There were actually VW 2 spots on the 2010 Super Bowl,  they were launching the new Jetta but they also wanted to tease that the new Beetle was coming later that year. Black Betty was the spot that showed the new silhouette, It ended up #4 on the USA Today AdMeter and won multiple awards... but because of Mini Darth it almost got over shadowed.

Hard to believe but at one point Netflix had to advertise to tell people that it was a service that we couldn't live without. Bringing family around a favorite movie at the holidays was better when things just didn't seem to go as planned. The cherry on top was Lorraine Bracco did the voice over for us.

This idea was discussed for 6 months in the legal depts. for the obvious reasons. When we finally go the green light,  we cast 40 people across the country legally named Ronald McDonald brought them to LA and documented every moment to tell the story behind the campaign.

The first of many spots in the campaign where we used 40 real Ronald McDonald's to catapult Taco Bell's launch into breakfast. Directed by famed documentary Director Errol Morris, multiple Lion winner and proof that a challenger brand can find an angle that resonates with consumers.

When you made the best and Most watched automotive commercial of all time, the entire planet is wondering what the sequel would be.  This teaser for the follow up to Mini Darth, we threw this curveball a week before the Super Bowl. Thanks to John Williams who thought this idea was genius and let us use the song (again) in a slightly different adaptation.

After Mini Darth, following up with Star Wars seemed obvious, maybe too much, so the client asked for other ideas... Everybody loves dogs, so how about a dog in fat suit? Followed up by a critique in the Mos Eisley Cantina on Tatooine? By the only person in the galaxy that doesn't like dogs? Got it. 

The 1st ever Instagram Scavenger hunt for an automotive brand, VW launched the new Tiguan campaign with a wonderful spot shoot in NYC with a rogue Thanksgiving.Day ballon the got loose and this Instagram story to chase him and the new Tiguan down all over the greater NYC area.

Selling a vehicle is really about showing the consumer the features, when VW talked about the new Tiquan, the main focus was to show how safety was the priority when designing the car. How'd we do that? By giving a kid a bat.

We built the set into a mysterious, forest-like setting, echoing the album’s focus on stories of love and magic told through a lens of mystery. We collaborated closely with Coldplay for the creative concept of the commercial, capturing the essence of the new single. In total, more than 500 paper stars—featuring lyrics to “Sky Full of Stars” handwritten by Chris Martin were hung on the set and then on the SNL set and then they traveled with the band on their tour. 

“Take Back the Night” was the second commercial shoot for Part 2 of the 20/20 album. Just thirty minutes before this performance, JT tweeted from the stage, that the first 150 people would get in, teasing his millions of followers to find their way to the famous Maxwell's in Hoboken, N.J., Well 1000's of fans showed up and JT did multiple shows to appease the crowd.

20-time MTV Video Music Award winner and three-time GRAMMY Award winner Mark Romanek helped us to create a truly unique way to share Adele's “25” to her eagerly awaiting fans.

  The end result? A series of 12 spots bringing Adele’s music to life in a way that no one else can, featuring exclusive previews of “Hello,” “When We Were Young,”

Target launched Shakira's new album with the spot, shot in a church in Barcelona, Spain. This was our initial launch in conjunction with the Grammy's telecast. Huge impressions left us with the idea that this  was the beginning of a great relationship between the artist, Target and the Grammys.

It all started here, the relationship between Deutsch and Target was born from us doing a user generated spot cut at Steelhead, The brief was to show that Target had donated 1 Billion dollars to K through 12 public schools across the country and that helped the educators propel those kids to college. The way we showed that was the creatives discovered that a lot of kids and families will shoot video of themselves opening their college acceptance letters. The result one of the most emotional spots we've done, that open the door to the rest of the Target Marketing for the next 7 years.

If one were walking down one of the steep streets of San Francisco and tripped, would you be able to stop? This award winning spot, shows one potential outcome. Amazing VFX by WETA, won at  VES and was an Emmy Nominated spot. The perfectly score music track make this a favorite.

This spot kicked off the 'your insurance needs to be in synch with your life'   campaign strategy. Beautifully directed and filmed in Prague, by Noam Murro the misdirects in this campaign always made us laugh. 

Chopper's concern over what might happen to his bone while he is asleep, is magnified by a perfect music cue  "Trouble" by Ray LaMontagne. The lyrics and edit are perfectly cut to draw the audience into Chopper headspace where solace is only found by Travelers.

This campaign has multiple amazing spots but this far and away was the best of the bunch. After we established Jerry as the lead character of these traveling business people, early in the campaign,  we were allow to go out the the edge of what was possible. Thanks Holiday Inn !

As we all saw it unfold in realtime, the momentum of the music video components were coming together, so Nike Marketing asked us to go to NYC to track down more Streetballers and NBA Pro's and legends to be in the spot. Then Luis appeared on a casting tape and the greatest handle on earth was discovered. Ira Glass even dedicated an entire episode of This American Life to Luis' story.

Here is the link to the American Life  segment about Luis  "The story of two amateurs meeting the pros. One is a teenager in New Jersey; the other, our reporter. Joel Lovell visits 19-year-old Luis Da Silva, one of the stars of a popular series of Nike commercials featuring professional and amateur basketball players doing dribbling tricks. And Luis didn't even start for his high school basketball team."

www.thisamericanlife.org/192/meet-the-pros/act-one-5 

At the time this was produced, the greatest cyclist the world had ever seen was in the middle of his run. Starting with Jerry Seinfeld, everyone that was asked to participate in this comedy spot said yes. We ran around the country shooting for 2 weeks and then to the Swiss Alps to shoot the punchline.

The 1st campaign I produced for Nike when I got to wieden + kennedy. It was an eye-opening first project that showed me the influence of this agency and this brand. 6 New York Yankees playing stickball in the streets of Harlem against 6 NY Mets, with 4 Hall of Famers sitting on a stoop providing commentary. 3rd Base ended up as one of the Adweek's top 10 best spots of the decade.

Before he had "issues" Michael Vick was the most exciting player in the NFL. So exciting in fact that the creatives at w+k thought this is like watching a player in a video game or an amusement park ride. So "The Michael Vick Experience" idea was hatched, the beauty of this was instead of doing it all in CG, we created the as much of it as could practically to get the real contact with the players and our hero in the same frame. 

SB Nation called it "The best NFL spot that Nike ever made and wanted it to be real."

At the height of the fame, everyone want to hit a like Tiger Woods. This spot imagined what it would be like to be a golfer at a range when Tiger walked up and started hitting balls right next to you. Cue the music, a Cannes Gold Lion winner and EMMY Nominated.

AMD is the computer engine behind the creation of most major video games and has been since the beginning when we made this spot in 1998. Gondrey at the height of his powers, shot every scene on film and his CG partner company BUF in Paris, made all of the characters and world 2-D, except our hero, who of course saves the world. It then won VES Grand Prix best CG spot in the world 1999. 

Remember "Bizarro Jerry"  from Seinfeld? Well he was the perfect actor to cast in this Budget Rent a Car spot, promoting their luxury line of cars.  Acting as an international playboy driving around during on a beautiful night in Los Angeles, until he has to return the car and get back to work and reality.